Selected Work

Technical blogs, product pages, case studies, industry/market analysis, feature launch announcements, customer stories, and white papers

Highlights

  • Built and scaled content that increased organic traffic by 33.95%, engagement by 7.29%, and revenue by 115%.
  • Led go-to-market efforts for 2 products, which respectively achieved $1 million and $0.53 million in revenue, within the first 2 hours of the product release.
  • Translate complex technical products into clear positioning, messaging, and narratives that drive adoption and trust.
  • Partner closely with product, engineering, and sales teams to shape value propositions, roadmap decisions, and customer communication.
  • Developed high-impact marketing assets across the funnel: SEO content, white papers, landing pages, pitch decks, and sales enablement materials.
  • Experienced in market research, customer interviews, and competitive analysis to inform strategy and GTM direction.
  • Managed and mentored content teams, established best practices, and raised the quality bar for editorial and brand consistency.
  • Background in education and program design, bringing a structured, audience-first approach to communication and learning.
Content Development
GTM Strategy
Project Management
Market research
SEO
Webflow
Product Marketing
Communications
Stakeholder Management
Competitive Analysis
GoogleAnalytics
GitHub

About Me

Hi there, I'm Shuxuan Jiang, a product and content marketer with 9+ years of experience driving growth across tech, education, and non-profit sectors. Track record of translating complex products into compelling narratives that increase traffic, engagement, and revenue.

My work sits at the intersection of product, marketing, and storytelling. I’ve led content strategy, supported go-to-market launches, built messaging frameworks, and created assets that help teams explain what they do and why it matters. From early-stage positioning to sales enablement and SEO-driven content systems, I focus on connecting business goals with real user needs.

I’m particularly drawn to technical products. I enjoy turning dense, unfamiliar, or highly specialized ideas into something people can quickly understand and trust. Whether it’s a hardware platform, a new technology category, or a research-driven solution, I approach marketing as a translation problem: making the complex feel intuitive without oversimplifying it.

Over the years, I’ve worked across:
- B2B and technical marketing
- SEO and organic growth
- Product positioning and messaging
- Go-to-market strategy
- Sales enablement and lifecycle content
- Content systems and editorial direction

Before moving into tech, I worked in education and non-profit, designing programs and teaching students across a wide range of ages and backgrounds. That experience still shapes how I think about communication today: start with empathy, meet people where they are, and build clarity step by step.I care about thoughtful work, not just output. Good marketing should feel grounded, credible, and useful — not loud for the sake of being loud. My goal is always the same: help good products be understood, adopted, and trusted.

Want to get in touch?
Drop me a line!

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