About Me

Hey there. I'm Ginger Jiang, an organized product & content marketer. My content creation journey really began when I was a clueless college student trying to apply for a Master's program in University College London. To apply, a prerequisite was to obtain a decent score on the English language test. In preparation for the IELTS (International English Language Testing Systems) exam, I learned how to write to present data, build an argument, and persuade the audience. I ended up getting 8.0 on IELTS and received my dream offer from UCL.

I later became an English writing teacher, because I'd love to help my students master this precious skill, which had helped me secure the offer from UCL. The problem was, I might have been a good student, but I had no idea how to teach. Each baffled face was a painful reminder of how miserable my presentations had failed to make sense. This was where I started to strive for gaining customer/user insights: who they are, what they need, where we start, and how to get there. By the time I left Hujiang EdTech, my course satisfaction rate was 98%.

In 2017, I did my Masters' dissertation on “Victims, Criminals and Patients”: Situating Female Drug Users in Dominant Discourses around Femininity and Yunnan’s Approaches to Drug Education. As the title suggests, this was an immensely ambitious project. The topics to cover were comprehensive and absolutely alien to me, and the ethical review has been rightfully strenuous. I had to divide the project into 4 sections: proposal, reading, field research, and writing, and then I broke them down into tasks and monitored the progress of each rigorously. I wouldn't have been able to finish this dissertation and obtained the highest score (A), had I not managed it as a project. The project management skills proved to be equally life-saving as my writing skills.

After a two-year fellowship with Teach for China, I stumbled into 3D printing/laser engraving/CNC cutting. Starting as a technical writer, progressing into head of content strategy and subsequently, senior go-to-market specialist, I have always thrown myself head-first into challenges throughout my tenure at Snapmaker, which proved to be worth every seconds I have spent. I learned to do market research, formulate GTM strategy and manage changing priorities. It was almost as if I had retrained myself in a college.

Throughout my somewhat untypical career development, which involved taking on exciting projects one after another, one thing remained constant: I was always keen on bringing the right product in front of the right audience using powerful storytelling and project management. I believe in the power of project management in achieving insurmountable-seeming goals, and that of writing in inspiring imagination and connecting human beings, and on top of that, maybe a sense of humor in helping us pull through the hardest times.