About Me

Hi there,

I'm Ginger Jiang, a product and content marketer. My content creation journey began as a clueless college student trying to apply for a Master's program at University College London (UCL). A key prerequisite for admission was obtaining a decent score on the English language test. In preparation for the IELTS (International English Language Testing System) exam, I learned how to present data, build arguments, and persuade an audience through writing. I ended up scoring 8.0 on the IELTS and received my dream offer from UCL.

Later, I became an English writing teacher because I wanted to help my students master this invaluable skill—one that had helped me secure my offer from UCL. However, I quickly realized that being a good student didn’t necessarily make me a good teacher. Every baffled face in my classroom was a painful reminder that my presentations failed to resonate. This experience drove me to develop a deeper understanding of my audience: who they are, what they need, where to start, and how to guide them. By the time I left Hujiang EdTech, my course satisfaction rate had reached 98%.

In 2017, I completed my Master’s dissertation titled “Victims, Criminals, and Patients: Situating Female Drug Users in Dominant Discourses around Femininity and Yunnan’s Approaches to Drug Education.” As the title suggests, it was an ambitious project. The scope was extensive and unfamiliar, and the ethical review process was, rightfully, rigorous. To tackle the challenge, I divided the project into four sections—proposal, reading, field research, and writing—then broke each into manageable tasks and monitored progress rigorously. The project management skills I honed during this process were critical to my success, helping me achieve the highest grade (A).

After completing a two-year fellowship with Teach for China, I stumbled into the world of 3D printing, laser engraving, and CNC cutting. Starting as a technical writer and later advancing to head of content strategy and senior go-to-market specialist at Snapmaker, I consistently embraced challenges head-on. This journey proved to be worth every second. I learned to conduct market research, formulate go-to-market strategies, and adapt to shifting priorities. It felt like I was retraining myself in a new college.

In September 2023, I moved to Canada to start a new chapter in life and have been working as a content marketer at Voltera since early 2024. Exploring the concept of PCB printing has been an entirely new challenge, but each piece of content I create proves to be intellectually stimulating and deeply rewarding. As the landscape of building electronics evolves, I’m excited to see how Voltera shapes the next decade and be part of the change.

Throughout my unconventional career, marked by exciting projects and steep learning curves, one thing has remained constant: my passion for connecting the right product with the right audience through authentic storytelling and meticulous project management. I believe in the transformative power of project management to achieve seemingly insurmountable goals, the ability of writing to inspire imagination and connect people, and—above all—a sense of humor to help navigate the toughest times.